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Guide overview
  • 1. What Is Product Management?
  • 2. What Is a Software Product?
  • 3. Software Product Manager
  • 4. Product Owner
  • 5. Product Management Life Cycle
  • 6. Product Management Roadmap
  • 7. Product Management Software and Tools
  • 8. Product Backlog
  • 9. Product Management OKRs
  • 10. Product Requirements Documents
  • 11. Product Management Metrics and KPIs Explained
  • 12. Product Analytics
  • 13. Comprehensive Guide to Lean Product Management
  • 14. Best Product Management Resources for Product Managers
  • 15. Practical Product Management Templates
  • 16. FAQ
  • 17. Glossary of Product Management Terms
Guide overview
  • 1. What Is Product Management?
  • 2. What Is a Software Product?
  • 3. Software Product Manager
  • 4. Product Owner
  • 5. Product Management Life Cycle
  • 6. Product Management Roadmap
  • 7. Product Management Software and Tools
  • 8. Product Backlog
  • 9. Product Management OKRs
  • 10. Product Requirements Documents
  • 11. Product Management Metrics and KPIs Explained
  • 12. Product Analytics
  • 13. Comprehensive Guide to Lean Product Management
  • 14. Best Product Management Resources for Product Managers
  • 15. Practical Product Management Templates
  • 16. FAQ
  • 17. Glossary of Product Management Terms
  1. Product Management Guide
  2. FAQ
  3. Product Owner

Why Is Product Owner Important?

4 min read
Anna Grigoryan
Anna Grigoryan Director of Product Management, Wrike

Why Is Product Owner Important?

The product owner is responsible for maximizing the output value of the product through the work of the development team. This is why product owner is important in the Agile development process. 

The product owner has a responsibility towards two stakeholders: 

  • The business team
  • The Agile development team

The product owner makes decisions in the best interests of everyone. All stakeholders have to respect their resolutions.

Further reading

blog post

How to Create a Product Roadmap

blog post

Backlog Grooming Best Practices You Need to Know

How does a product owner improve your project?

The product owner solves the problems of the development team while making the most profit from a business standpoint. Here is a more in-depth look at how a product owner improves the development project:

Facilitates communication between development and business teams

Product owners act like a bridge connecting the business and development teams. They make sure each team is heard and decisions benefit both teams. They equip business executives with the information to make decisions while representing the needs of the developers.

Clear product vision and developmental insights

As they have a broader view of the product life cycle, product owners quickly identify problem areas. They have access to multiple tools in the Agile development system, such as data analysis, user journeys, product vision, and competitor analysis. 

This helps product owners achieve high-level product knowledge and expertise. By making good product decisions, the product owners help developers save effort and time while consistently working towards their product goals.

During the tedious process of development, it is easy to get sidetracked by the incoming end-user perspective. This is why product owner is important in assisting developers and ensuring they're on the right path.

Uses the Agile process to increase development efficiency

The product owner follows the Agile development process to increase the efficiency and output of product development. They have to plan for all contingencies and lead the product development team. 

The product owner regularly attends events in the Agile framework, such as daily stand-up meetings. Even though the development process is complex and lengthy, product owners have to define the scope of the product by task splitting. 

Building roadmaps, setting release plans, and risk awareness are some of the techniques of task splitting. Product owners can make more responsible decisions in the development planning process by preparing for product risks such as delivery delays. 

Prioritization of backlogs

The backlog is a list of tasks necessary for the completion of the project. Product owners are responsible for creating and maintaining product backlogs. 

Product owners have to update the product backlog as the project progresses. They prioritize the backlog to align with the product and business objectives, maximizing the returns from processes by putting the most important items first. They must also analyze product dependencies and set realistic backlog timelines. 

A good product owner is excellent at communicating between stakeholders, strategizing product needs, developing the product vision, and bringing maximum value to the business. There's no doubt why product owner is important in making the Agile product development process successful.

Product Owner 3 questions
How to Become a Product Owner Why Is Product Owner Important? What Is the Difference Between a Project Manager and Project Owner?
Anna Grigoryan

Anna is a Director of Product Management at Wrike and a seasoned product leader with over 15 years of experience in the tech industry. She has successfully led multiple engineering teams, ensuring the delivery of high-quality products featuring mobile and web experiences, seamless integrations with other platforms, and innovative white-labeled solutions.

#product owner #product development
Product Management Strategy
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  • Product Manager vs Software Engineer
  • Technical Product Manager vs Product Manager
  • How to Become a Product Owner
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  • Importance of The Product Owner
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