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Guide overview
  • 1. What Is Product Management?
  • 2. What Is a Software Product?
  • 3. Software Product Manager
  • 4. Product Owner
  • 5. Product Management Life Cycle
  • 6. Product Management Roadmap
  • 7. Product Management Software and Tools
  • 8. Product Backlog
  • 9. Product Management OKRs
  • 10. Product Requirements Documents
  • 11. Product Management Metrics and KPIs Explained
  • 12. Product Analytics
  • 13. Comprehensive Guide to Lean Product Management
  • 14. Best Product Management Resources for Product Managers
  • 15. Practical Product Management Templates
  • 16. FAQ
  • 17. Glossary of Product Management Terms
Guide overview
  • 1. What Is Product Management?
  • 2. What Is a Software Product?
  • 3. Software Product Manager
  • 4. Product Owner
  • 5. Product Management Life Cycle
  • 6. Product Management Roadmap
  • 7. Product Management Software and Tools
  • 8. Product Backlog
  • 9. Product Management OKRs
  • 10. Product Requirements Documents
  • 11. Product Management Metrics and KPIs Explained
  • 12. Product Analytics
  • 13. Comprehensive Guide to Lean Product Management
  • 14. Best Product Management Resources for Product Managers
  • 15. Practical Product Management Templates
  • 16. FAQ
  • 17. Glossary of Product Management Terms
  1. Product Management Guide
  2. FAQ
  3. Product Management

What Is The Role of a Product Management Lead?

5 min readLAST UPDATED ON NOV 25, 2024
Anna Grigoryan
Anna Grigoryan Director of Product Management, Wrike

What Is the Role of a Product Management Lead?

Developing and testing a new product can be challenging for both newbies and mature product teams, but having an experienced product management lead running the show can help.

Let’s look at what a product management lead is and how their presence can kickstart product success.

Who is the product management lead?

A product management lead is in charge of conceptualizing, designing, developing, testing, and launching a new product.

They utilize their technical expertise and comprehensive product knowledge to solve client needs.

They have different job titles based on the nature of the business, size of the industry, and scope of their role. Product management leads are also known as lead product managers, chief product officers, senior product managers, and vice presidents of products.

Product management lead responsibilities

Apart from managing the product, product management leads also mentor and manage other product managers and make strategic plans. Here are the core responsibilities that every product management lead performs in their role:

Designing a product strategy

Product management leads evaluate end-user needs and product requirements to align them to the product life cycle. 

By devising a product roadmap, they support assistant product managers with hands-on learning while technical product managers proceed with implementation.

Developing the product

Lead product managers supervise the product development process from beginning to end. 

They oversee many steps such as customer needs evaluation, product cost estimation, designing product schedules, creating product backlogs, and coordinating with all product stakeholders.

Reviewing product numbers

Product management leads create optimal data collection channels and monitor multiple data sources to ensure smooth product progress. 

They leverage social media mentions, customer focus groups, feedback surveys, and other social listening avenues.

Creating and prioritizing the product backlog

Having a clear and organized product backlog is key to product success. To optimize the backlog, the product management lead ensures that these items are present:

  • All features that end-users want from the product under development
  • List of features that the company will be adding to the product
  • The top features to be prioritized for production

With an organized and prioritized backlog, teams have a streamlined production schedule, save resources, and are on track for a smooth product launch.

Enhancing end-user experience

A product is successful only if end-user needs are met. Product management leads strive to exceed customer expectations by taking multiple steps such as:

  • Conducting in-depth research to understand what customers want from the products
  • Reviewing product accessibility to a broad market segment
  • Minimizing product usage friction
  • Assessing similar products on the market and gaining actionable insights

Ensuring a smooth product launch

The lead product manager is responsible for the analysis and reporting of the product launch phase. They also coordinate with the development, marketing, and senior management teams.

They may engage with customers to gauge preliminary launch feedback and use these insights to make finishing product tweaks.

Engaging with product stakeholders

Product management leads engage with internal development, engineering, marketing, and senior management representatives.

Cultivating deep vendor and supplier relationships with third parties is also a key responsibility to ensure a timely supply of essential materials and components.

Mentoring the product team

Training new managers and mentoring product teams is a key area of expertise for product management leads. Additionally, they steer in-person or online training programs for new standard procedures or internal best practices. 

Want to excel as product management lead? Get a free Wrike trial to engage better with stakeholders, meet customers’ needs, and kickstart product success.

Product Management 5 questions
Product Management vs. Product Marketing - What Is the Difference? How to Define Product Specifications Product Management vs. Product Development - What Is the Difference? What Is the Product Management Team and Roles? What Is The Role of a Product Management Specialist?
Anna Grigoryan

Anna is a Director of Product Management at Wrike and a seasoned product leader with over 15 years of experience in the tech industry. She has successfully led multiple engineering teams, ensuring the delivery of high-quality products featuring mobile and web experiences, seamless integrations with other platforms, and innovative white-labeled solutions.

#product management roles #product management team
Product Management Strategy
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Product Requirements
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Product Management Team And Roles
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  • Role of a Product Management Lead
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