What is client engagement in business management?
What is client engagement in business management?
In business management, client engagement is the process of creating strong customer relationships with the aim of building loyalty and long term partnerships. This can be achieved in a number of ways (i.e. gathering feedback about client experience, giving tailored support, and offering onboarding or training sessions etc).
Richard Blatcher
As the Senior Director for Product and Industry Solutions Marketing at Wrike, Richard manages the global go-to-market approach in strategic industries, including professional services. He has over 30 years’ experience in the industry, managing the delivery of marketing and sales enablement offerings to professional services, manufacturing, and distribution blue-chip enterprises. He previously worked at Autodesk, where he was responsible for market launches of SaaS solutions.
