As search marketing and optimization campaigns grow ever more complex and ambitious, it can be easy to lose visibility over what needs to be done and how those campaigns are performing. This can lead to subpar results and a lack of understanding on how to improve your next campaigns.
Join Nadiia Sharipova from Wrike, now part of Citrix, to explore what better visibility and workflow means for your search engine initiatives, how companies like Hootsuite optimized their workflows to reduce complexity, and the essential tools and strategies you need to do your best work.
After this session, you'll be able to:
- Identify pitfalls negatively impacting your search campaigns
- Discover solutions for establishing better visibility over assets and results
- Streamline SEM/PPC campaign workflows and optimize collaboration
