Go-to-Market Strategy Template

Empower your marketing teams with Wrike. Use our go-to-market template to kick-start your product launch in no time.

go to market strategy template

Align your marketing resources

Bringing a product to market requires a number of moving parts. Your go-to-market plan may involve multiple marketing initiatives to launch new product lines or expand into new target markets. Key activities include analyzing the competition, developing messaging and positioning tailored to your buyer persona, aligning internal teams, and coordinating with external partners.

Wrike’s go-to-market strategy template can help you bring order to the chaos. This template is incredibly versatile, tracking your progress across a dynamic timeline that connects each stage of the project. Organize your go-to-market template by phases to accurately track ROI and ensure all components are placed correctly for product release.

Why you need Wrike to plan your GTM strategy

Explore Wrike’s go-to-market features today and find out how they can give your team the competitive advantage.

Optimize marketing workloads

Wrike’s workload views make it easy for marketing managers to zoom in on individual task lists and identify who has reached their capacity. Reassign tasks to avoid burnout and ensure even workloads.

View go-to-market progress

Create a dashboard with customizable widgets to monitor the progress made by your marketing team. Track every stage of your go-to-market plan, from “Design” to “Launch” to “Follow Up.”

Customize team workflows

Wrike’s custom workflows highlight work progression with project-specific statuses such as “In Review” and “Accepted.” Adjust these to suit your team’s marketing processes and provide regular updates.

Create launch timelines

Get a bird’s-eye view of your product launch timeline with easy-to-configure Gantt charts. Visualize deadlines, spot scheduling conflicts, and adjust due dates to update everyone instantly.

<p>Bring products to market with Wrike</p>

Bring products to market with Wrike

Free 14-day trial. Easy setup. Cancel any time.
<p>Bring products to market with Wrike</p>

How to use Wrike’s go-to-market strategy template

This go-to-market template will help you get up and running quickly with Wrike. Use it to form your product release plan and ensure your marketing teams are aligned on messaging and deliverables. 

We have a comprehensive guide that will show you how to:

  • Break your go-to-market plan into tasks and assign them
  • Review the progress of each task using the board view
  • Visualize your product launch timeline with your Gantt chart
  • Track overall project performance using the dashboard

Go-to-market resources

Uplevel your marketing plans with Wrike’s assets.  

<p>Ready to try this template in Wrike?</p>

Ready to try this template in Wrike?

Free 14-day trial. Easy setup. Cancel any time. 

<p>Ready to try this template in Wrike?</p>

FAQ

A go-to-market (GTM) strategy is a plan to help you bring a new product to market. Having a defined GTM strategy will help your team navigate obstacles and ensure a successful product launch.

A GTM plan should be made with 6 basic components in mind:

  1. Identify who your target audience is. Knowing your ideal target market will help you develop a customer-specific buyer’s journey and get more sales
  2. Understand what you plan to sell. Are you going to sell a product or service? At what price are you planning to market your product? Knowing your pricing strategy can determine critical components of your development and advertising strategies
  3. When will your product launch? Timing is critical — understand when your ideal launch date should be and plan your launch with a time-to-market strategy
  4. Know where to find your target customer. A product launch requires precision and efficiency. By knowing where to find your target customer base, you will be more capable of networking, advertising, and selling to the audience
  5. Learn about the competitive landscape and why a customer will choose your product or service. Understand the gaps in competitor products to position your product in a way that gives a competitive advantage over existing products. Identify your unique selling proposition for each of your target audience personas
  6. How will you sell your product/service? Now that you have an idea of what you plan to sell, who your customers are, and how to sell against the competition, you can develop a marketing and sales strategy that reaches your ideal customers in an efficient manner. A carefully crafted strategy can make marketing and sales efforts more cost-effective and more ROI-positive

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