Product Launch Template

This template has everything you need to plan and execute a successful product launch. Break down a product launch into phases, assign due dates to tasks, and track progress on a visual timeline.

1 project3 folders19 sample tasks1 dashboard
#Marketing#Product Marketing#Product Management#Product Development

A 3-stage approach to the perfect product launch

Every company wants to see their product release go as smoothly as possible, but failure remains a very real risk. The successful project launch formula consists of completing a massive checklist of tasks. Even one missed step at any stage of a new product launch can lead to a domino effect with disastrous consequences.

Wrike is trusted by thousands of companies to help them launch their product as smoothly as possible. This product launch plan template breaks down the launch into 3 phases: pre-launch, launch, and post-launch. This structure allows you to more effectively plan for each distinct phase of the release, easily group tasks together, and ensure your project launch strategy is complete.

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How to use the Product Launch Template in Wrike

This template will help you get up and running quickly with Wrike. Use it as your reference to managing a product launch end to end with Wrike. The guide below shows you how to:

  • Break your product launch down into tasks, then prioritize and assign them
  • Work on tasks and review the progress of each area using the Board view
  • Plan your product launch project and track performance using the Gantt chart
  • Track project progress using the dashboard
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This template uses folders to represent three stages of a product release:

  • Pre-launch
  • Launch
  • Post-launch

Feel free to add, rename, or delete any of these folders to customize this template to meet your needs.

Start by filling each folder with actionable tasks. Tasks can be assigned to one or more members of your team. This template includes some sample tasks that can be renamed or deleted as needed. To assign a task, select it from the list, click Add assignee, and select a member of your team. If the person is not in Wrike yet, simply add their email address and an invitation to join Wrike will be sent to them.

After a task has been assigned, click on the date selector to set the start and due date.

To get an overview of progress, click on the release stage in the folder tree on the left and then click on the Gantt Chart view. This displays the project and all tasks on an interactive and dynamic timeline. This birds-eye view can help you spot and avoid any bottlenecks or roadblocks to ensure you meet your deadlines. To adjust the length of any task, simply drag the due-date marker.

This template also includes a preconfigured dashboard that allows you to see which tasks are new, in progress, completed, on hold, or canceled. To customize this dashboard, click New Widget at the top of the screen and select from any one of our helpful widgets. These widgets are configured to display a variety of data so you can get all the critical information you need at a glance.


Product launches can be a handful. Wrike’s product launch template allows users to break projects down into phases and keep teams aligned. Assign tasks and track progress with the dashboard, Gantt chart, and the board views.
With the product launch template, teams can build visibility into their workflows. Board view helps you see what’s been completed, what’s in progress, and what still needs to be started. Presenting this information in a visual way ensures teams can stay on the same page.
Managing the product information needed for a launch is easy with Wrike’s product launch template. The template is broken down into phases: pre-launch, launch, and post-launch. You can keep track of tasks in these folders and share documents with the product team and other stakeholders.
When tasks are created, provide all relevant information in the task description and then designate an assignee. You can add more than one assignee to a task. Make sure to choose a due date or milestone for the task.
Simply start a trial using the button above, and you’ll immediately be able to keep track of tasks, easily view project status with Gantt and other views, and get teams in alignment. There's nothing to install or configure, and everything is based right in your browser for easy access.

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Product Launch resources

Learn from insightful case studies, ebooks, and whitepapers.